I'M MADI
I help bring ideas to life. I work with small businesses and entrepreneurs to turn scattered ideas into clear, structured, and beautiful digital products—whether that’s a guidebook, course, website, or visual content. I don’t just design—I help shape the idea, simplify the message, and build something people can actually use and engage with.
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DIGITAL DOCS
Originally designed as a companion resource for a coaching program, this guidebook has also been developed as a standalone digital product. It integrates interactive elements throughout—allowing readers to scan links from a printed version or click directly in the digital format to access additional content. The design balances emotional sensitivity with functionality, creating an experience that feels both supportive and easy to navigate.
This cookbook was created as a lead magnet for a local sauerkraut company’s email list. The design stays true to the brand’s established color palette and visual identity while presenting the recipes in a clean, engaging format. The goal was to create something visually appealing and useful enough that customers would genuinely want to download, use, and stay connected to the brand.
This document was designed for a real estate development company in Nicaragua, with a focus on clarity and visual storytelling. Complex information was simplified into accessible language, while imagery from the land itself was used to bring the vision to life. The result is a piece that helps potential buyers quickly understand both the practical details and the feeling of the space.
WEB PAGES & FUNNELS
This website was designed and built from scratch on Wix, with a focus on simplicity, clarity, and ease of use. The primary goal was to support location-based search engine visibility while making class registration intuitive and seamless for users.
Alongside the website, I developed a cohesive brand identity to ensure a consistent look and feel across all touchpoints. The final result is a clean, user-friendly platform that allows visitors to quickly understand the offering, find the studio, and book classes with ease.
This sales funnel and website were designed for my wellness brand and digital course. The messaging and visuals were intentionally crafted to help visitors quickly recognize themselves in the problem and feel emotionally understood, building trust from the first touchpoint.
The design aligns closely with the course’s visual identity, creating a cohesive experience from landing page through to purchase. The result is a clear, conversion-focused funnel that has generated over $30K in course sales.
SHORT FORM VIDEO
For this brand’s first reel, the goal was to balance inspiration with a strong sense of authentic identity. I filmed original studio footage and paired it with thoughtfully selected audio to create a grounded, recognizable tone. This approach helped the brand establish its presence quickly, reaching nearly 10K viewers on its initial post.
This reel reached over 200K views and 16K likes, driven by a seamless looping structure that encourages repeat watching. The concept was inspired by a client’s real experience, then carefully adapted to maintain privacy while preserving emotional impact. The result is content that feels both relatable and intentional, increasing engagement through subtle storytelling and pacing.
This reel was created as part of a campaign to attract new applicants to the Department of Geography. Using trending audio, I captured student life in a way that felt natural, engaging, and aligned with the student experience. The final piece not only supported recruitment goals but also created a sense of excitement and pride for the students involved.
LONG FORM VIDEO
I produced and edited this long-form movement video with a focus on clarity and usability. Audio was captured live with the client, while video was filmed separately to allow for greater control over visual quality. The final edit enhances pacing, instruction, and overall flow. (Clip from a one-hour class.)
Starting from a simple iPhone recording, I remastered the audio, refined the sound quality, and layered in visuals to create a more immersive experience. The final video was designed for use within a private content library, balancing simplicity with a calm, cohesive aesthetic.
BRING YOUR IDEA TO LIFE
I work with you to take what’s in your head and turn it into something clear, structured, and beautifully designed—so it’s not just an idea anymore, it’s something people can use and connect with.
• Idea Development & Clarity
• Content Structure & Flow
• Visual Design & Branding
• Video Production & Editing
• Digital Product Creation (guides, courses, content)